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What is a media advisory?
A media advisory is a short announcement to let the media know about a planned event or to let journalists know where you will be releasing information such as a report. A good media advisory answers the 5W’s – who, what, why, when and where.
Format
- Place your logo and the name of the group, at the top of the page
- Below your logo, on the left side of the page put MEDIA ADVISORY
- Put the date directly below this
- Put contact information on the right side
- Start with a headline, in a bold font
- Follow with an introductory statement, which announces the news
- List the 5W’s
| Who: | Provide the name of your group, as well as speakers and affiliates |
| What: |
Outline the
type of event – is it a press conference, a demonstration, a public forum? |
| Where: | Provide the location, with an address and directions, if required |
| When: | Include the day, date and time – make sure to include am or pm |
| Why: | Describe the purpose of the event |
When to send
out the advisory
This depends upon the types of media that you are targeting. For daily media, fax or e-mail the advisory a day or two before the event. You will have to allow more time for weekly shows and publications.
The day before the event, call reporters. Do not ask reporters if they received your release. Pitch the story and remind them about your event.
This fact
sheet was made possible by the generous support of the
Sample media advisory
.
|
MEDIA ADVISORY Date |
CONTACT: Name Phone number |
Lawn Care Pesticides Found in Toronto Rivers
Environmentalists release results of an Environment Canada study showing
the degree of pesticide contamination in urban rivers and streams
WHAT: Janet May of Pesticide Free Ontario will release the results of an Environment Canada study of lawn care pesticides in the Don and Humber Rivers.
WHEN: Thursday December 19, 2003 10:00 am
WHERE: Humber Bay East Park at Lakeshore Boulevard
WHY: Lawn care companies tell customers that the pesticides used on lawns do not pollute water. The results of this study tell a different story.
48
Bunty Lane, Toronto, ON M2K 1W6
Phone: 519-5788508 e-mail: info@pesticidefree.ca
www.pesticidefree.ca
